Dadelszen has always been about an element of discretion - our clothing is based around understated luxury that doesn’t need to shout, and we’ve been lucky to be able to build our brand almost entirely on positive word of mouth. Our Parnell showroom is low-profile by design and our online presence has always been similarly under-the-radar.

However, the experience of opening Faradays and seeing how Dadelszen was received showed us just how much appetite there was for what we made; for timeless and elegant pieces that customers wanted to wear again and again. So the time felt right to rebuild our online platform, and to help bring the Dadelszen experience into the homes of our clients, and to those looking to discover our brand for the first time.

After months of work behind the scenes, we are finally ready to pull back the curtain, unveil our new digital home and invite you in.

You’ll find our new site more intuitive than ever, with a brand new user experience and a full brace of new seasonal and continuity garments that can be purchased and delivered directly to your door, whether that’s a new blazer or leather jacket, or a seasonal replenishment of a wardrobe staple, like our cashmere tees. 

From the beginning, we knew we had to ensure that our digital home felt like a natural extension of the brand. The Dadelszen experience is built around the personal touch, and it was vital for us that that was carried across, so you can look forward to regular content from myself and the team, as well as new opportunities to curate your own wardrobe and wishlist, arrange personal appointments and have your garments delivered directly to you.

We think you’ll be thrilled with this exciting new stage in our development, which is only possible due to the support and confidence of our amazing clients. We’ll see you online and in-store soon.

- Eddie